Coca-Cola Zero Sugar
After announcing Coke Zero Sugar in a press release, we noticed that consumers were upset about losing Coke Zero. This dislike for the product change was all over social media. To show that Coca-Cola was listening we created a social first campaign after the negative response.
Partnering with rapper @vedothesinger, we twisted consumer's tweets about the loss of Coke Zero into positive raps about the launch of Coke Zero Sugar.
Copywriter: Sarah Bailey
Co-AD: Charlie Cooper
Creative Director: Nat Resende