Creative Director | Art
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#RefreshTheFeed


COCA-COLA WORLD KINDNESS DAY

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#REFRESHTHEFEED

The weekend of November 9th, 2018 all of Coca-Cola’s social channels went “dark” wiping their feeds clean. Four days later, on World Kindness Day, we launched the new campaign #RefreshTheFeed. In a time when the internet was a dismal, pessimistic place, void of uplift, Coca-Cola began spreading the messages we all needed to see and hear. Something to #RefreshTheFeed

Copywriter: Madeline Adams

Jr. Art Director: Lauren Sanders

Agency: Havas

Client: Coca-Cola

Awards: 2019 Webby Award

Press: Adweek, MarketingMagazine, Social Somosa, New House, SocialMedia.org, BizJournal, Canvas8, Newz Worthy

Going “Dark”

On November 9th, Coca-Cola changed their social media avatars to a cryptic symbol that had everyone talking about and questioning what was going on with their social.

 
 
 

Social Takeover

On World Kindness Day, Coca-Cola’s social platforms were flooded with 99 unique designs of optimism, filling the world’s feeds with happiness.

Instagram

 

Facebook

 

Twitter

@CocaCola

 

@RyanSeacrest Partnership

 

Case Study

Designs

Times Square Billboard

On World Kindness Day, our #RefreshTheFeed billboard went live encouraging viewers to check out the trending hashtag featuring our new uplifting designs.

Media